Projects
PPWR Starter Toolkit
A practical toolkit for anyone placing packaging on the EU market.
PPWR is now a live operating requirement for anyone placing packaging on the EU market. Most eyewear brands are meeting it alone, rebuilding the same inventories, templates and supplier questions from scratch. Frame The Future exists to close that gap: shared infrastructure the industry builds once, together, instead of twenty-four times separately.
The PPWR Starter Toolkit is the first output of that work. Three practical documents, built for eyewear, ready to put to use now.
PPWR Readiness Guide A working guide to what PPWR actually changes for eyewear packaging — cases, cloths, pouches, sleeves, e-commerce mailers and everything else that ships alongside a pair of glasses. It walks through scope, the key deadlines between now and 2030, and a five-phase roadmap from building a packaging inventory today to full compliance conversion ahead of 2030's recyclability and recycled-content rules. Written for the whole team, not just legal: sourcing, design, operations and sustainability all get a clear brief on what to do and when.
Declaration of Conformity Template A manufacturer-ready template for the Declaration of Conformity required under Article 39 and Annex VII–VIII of the regulation. It covers manufacturer details, packaging identification, the conformity statement itself, and a checklist of the supporting technical documentation — material composition, chemical compliance, recyclability assessment, certifications — that needs to sit behind it. One declaration per packaging type, ready to complete and file.
Technical File Builder A working spreadsheet for building and tracking the evidence PPWR requires: a packaging register for logging every component and its material data, a technical file checklist per item, a supplier documentation tracker, and an internal conformity assessment to gate what goes live. A dashboard rolls it all up into one readiness view, so teams can see gaps before an auditor — or a customer — does.
Together, the three documents turn PPWR from a scattered compliance exercise into one system: know what you have, prove what it's made of, and declare it with confidence. Members get to shape and refine this toolkit as it grows — this is what pre-competitive really looks like in practice.
Mido 2026 - Catalyst Study Presentation
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At MIDO, Frame the Future took The Vision Stage and introduced the alliance and shared the first insights from the Catalyst Study - the industry’s first baseline analysis mapping sustainability across the eyewear value chain, grounded in expert interviews and in-depth research.
The session unpacks the sector’s most pressing challenges and highlights concrete opportunities for progress, forming the foundation for a shared industry roadmap. It concludes with a live panel discussion with Marchon, Regenesis Materials and Vanni Eyewear, exploring how the eyewear industry can move from fragmented efforts to coordinated action.
Frame The Future’s Catalyst Study Report
“An Exploration of the State of Sustainability in the eyewear sector.”
A comprehensive study mapping shared challenges and untapped opportunities across the entire eyewear value chain — grounded in research and in-depth interviews with 19 companies in the eyewear industry.
Participating Companies include: Ace&Tate, Bird Eyewear, ic! berlin, DSW Optical, Friendly Frenchy, Hoya, Safilo, Sea2See, Skans, Specsavers, Killine, Marchon, Marcolin, Mazzucchelli, Mod Style Eyewear, Mykita, Pricon, Regenesis, Vanni.
The study is more than diagnosis, it defines where collective action can unlock real impact — and outlines the first concrete pathways forward, led by Frame the Future.
Report launched March, 2026.
Access the report by filling out the form.
Developing Eyewear Product Category Rules (PEFCR)
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How should eyewear measure environmental impact — and who gets to decide?
Frame the Future is convening the industry to form the task force for the development of the EU’s Product Environmental Footprint Category Rules (PEFCR) for eyewear.
PEFCR defines the methodology for how environmental impact is measured within a product category. For eyewear, this is a chance to help build a more consistent, credible and science-based approach to environmental assessment — together.
To guide this process, we are partnering with 2B Policy — experts in sustainability policy and environmental footprint methodologies, who have helped shape this work in fashion and several other sectors. Their experience will help translate a complex EU framework into a practical pathway for the eyewear industry.
Learn more by watching the recorded webinar. Simply fill out the form below to gain access.
Zooming In
Zooming In is our weekly series of current sustainability topics we zoom in on, from regulation to new materials and industry developments, relevant for the responsible eyewear leader.
Follow us on LinkedIn to see this first every Tuesday.